-Lourens Loki Corleone
So, brothers and sisters, we find ourselves in a very interesting time for local music.
For a long period of its existence, South Africa was cut off from the outside world and locally produced entertainment had to adhere to old-fashioned values and sentiments.
So, when the veil lifted we seemed to make a grab for every shred of international culture we could. We were hungry for something new, something fresh.
In the span of just a few years we lost a lot of who we are in the raging torrent of outside influences. Every 20- or thirty-something woman wanted to be Carrie from Sex & the City, every teenage girl wanted to be Britney or Amy Lee, every boy wanted to be Bam Margera or James Hepburn and the men…well, the men just kept watching rugby religiously like nothing has changed.
By the time we hit the 2000′s, we were slaves to what the world wants us to be. Not that we lost our culture…no, not at all. We saw the acceptance of the world as a act of rebellion against the older, more conservative generation.
Then, something strange happened. The older generation, maybe remembering their own youth, started accepting the strangeness and chaos that seem to define our generation, and we didn’t like it one bit. No Sir.
What do you do to liberate yourselves and at the same time manage to shock a generation that has been battered and bruised by the times so much, they are numb and blind to your constant changing “scene”?
My theory is this: The truth.
We have rejected big parts of our own culture for so long, that it has become the next big step in defining who we are while still being foreign enough to keep the generation gap intact. Why we (subconsciously) feel the need for this is a whole different debate, of course.
Instead of burying ourselves deep in foreign culture, it seems as though we realised that just showing our true colours would be enough to shake the foundations we love to taunt so much.
Why not scratch the stereotypes wide open? Why not speak the truth about the world our generation finds itself in? Not only can we all relate, but we can finally free ourselves from our self-imposed cultural shackles that hold us back as a people and as a country.
So, what is the secret behind this revelation?
Like many things in this world, it all starts with music. Pioneers like Die Antwoord have shocked us all by telling us exactly what we want to hear: The truth.
Singing and rapping about their own experiences seem to cultural barriers as we all have the same hopes, the same dreams and the same country we call home.
This started a tidalwave that is still going strong, even spawning collaborations with other established local artists, so I suggest looking at these videos. It speaks much louder than I could ever explain:
Die Heuwels Fantasties feat. Jack Parow – Die Vraagstuk
Jack Parow – Cooler As Ekke
All I know is, “never seen zef so fre$h”!